Ben - the consulting lead and research strategist - holds a doctorate in Social Cognitive Psychology with a secondary degree in Quantitative Methods (NYU). He has worked in MR for nearly 25 years, including stints at Martin-Hamblin/GfK, Hall + Partners Healthcare, and Momentum Market Intelligence. He co-founded Definitive Insights in 2009, which he and his partners sold to YouGov shortly thereafter, and which he left to join KGR+C LLC in 2013. His current + most recent clients include Accenture, Mirum Digital/JWT, Lacrosse Footwear, Novartis Pharmaceuticals, D'Addario Music, the US Treasury Department/IRS, Yahoo! and DefyMedia/Acumen.
Connie - our research execution, equity, modeling and statistics lead - holds a doctorate in Developmental Psychology (NYU), specializing in racial and ethnic identity, and a Master's in Education (Harvard). Connie started out as an applied researcher at Nickelodeon, and came up through the ranks at ARC LLC and the Educational Development Center/Center for Children & Technology. She left EDC to get her PHD at NYU, and has worked as a research consultant, equity leader, and analyst in academic and research consulting ever since.