We believe in transparency and collaboration.
There are no “black-box” approaches to our work. A lot of what we do is specialized and takes training to understand, but we will always work with you to make sure you see how things were done, why they were done that way, what the tradeoffs or limits might be, and what steps we took to address those limits. Every process we engage in is open, and everything we produce is the result of a collaboration between us and our clients. With this approach, our reports and findings remain useful and understandable long after the projects are completed.
The First Step
Diagnosis
Much like a visit to the doctor, our first step in the research process is to center you and your organization, listening to your experience, needs and goals. We are interested in YOUR perspective regarding your:
goals for research
how you plan to use it
what kinds of insights you need it to provide
who you need to communicate it to
Your answers to each of these questions help us narrow down the research scope and approach.
The Second Step
Identifying Goal-Based Research Options
KGR+C research generally falls into one of the following goal-based approaches:
